Trademark well established a brand may be, it must continue to adopt an intellectual property (IP) strategy that aligns to its business or organizational model and goals otherwise risks missing out on revenue opportunities. Today’s brands must have a winning strategy, leveraging on their IP portfolio to gain competitive global advantage. This article seeks to …
Category: Marketing
USING A CRISIS TO BECOME A MARKET LEADER
Most companies never make the decision to become extraordinary… They talk about becoming extraordinary, or write mission statements about becoming extraordinary. But they never make the commitment that takes hold, becomes real, and creates a new level of success. It starts with a decision A common thread among extraordinary companies is that they made very …
BECOMING A MARKET LEADER
For over 10 years, I have had the privilege of working as a consultant for some of the best companies in Nigeria. In that time, I have become fascinated with those companies, large and small, that are able not only to achieve success, but sustain that success over time and in such a way that …
ON BUDGETING
Your budget is your first tool in building capital and wealth. It helps you allocate your resources effectively among your wants and your needs. WHY SHOULD YOU BUDGET? Most companies use budgeting as the backbone of their management and financial planning systems. Without question, you need to have a way to keep track of your …