Did you read our article about becoming a market leader? You will notice that innovation is an integral part of the market leadership process.
Innovation is bigger than a product or a technological platform. In truth, it’s the innovations to organizations and management that precede product or technology Great leaders don’t innovate the product; they innovate the factory.
From the above, it is clear that innovation is closely linked to developing new ideas.
What simple thing can a company do to change their conversation / perspective about innovation?
Change the conversation? For starters, let’s have the conversation. Conversation meaning a two-way dialogue.
Telling employees that “we need more great ideas” almost never works…yet it’s almost always what is done.
Instead, let’s open up a dialogue with everyone in the organization about finding great ideas. In many situations, innovators come up with ideas, and create businesses to develop these ideas.
Creativity, the ability to generate novel and useful ideas, is the seed of innovation but unless it’s applied and scaled it’s still just an idea.
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